The Event:
Geneva Motor Show 2019
Attendance: 602,000 Visitors

The Star:
Pininfarina Battista: The World’s First Pure-Electric Luxury Hypercar

The Stats:
Most powerful Italian sports car in history
Top speed of 217 miles per hour
Accelerates from 0-62 mph in less than 2 seconds
1,900 Horsepower EV

Pininfarina Battista, named after the company’s founder, is an all-electric hypercar that’s shattered all perceptions of speed and performance. The EV made its much anticipated world premiere at the 2019 Geneva Motor Show. Automobili Pininfarina were quoted as saying the Battista is “the most powerful road-legal car ever designed and built in Italy.”

The Brief:
Working with our international brand agency partners Collaborate Global, T.H.Collective supplied the bespoke exhibition stand construction and technical support for this high profile event to launch the world’s first electric ‘hypercar’.  With a lead time of only 6 weeks, we successfully delivered this project on time to a happy client.

Alongside a VIP hospitality area, the revolving stage and car plinth aided the unveiling of the ‘hypercar’ creating maximum impact.  The project was built utilising our design team, in-house CNC machine and expert carpentry department.

Before the show officially opened, the stand was used as a backdrop to launch the car to the World Press. Our onsite technicians installed a bespoke installation to provide the audio and video support, making this a seamless production.